Which Intranet manager has not been dreaming at least once to build a perfect Intranet in 20 seconds? you’ll see at the end of this post that my son was able to! 😉
Did I say building a perfect Intranet using lego blocks?
It all started from our willingness to engage our audience in helping us build our new Intranet. We wanted the end result to be something concrete, not just words. We decided to use legos of different colours to represent the building blocks of an Intranet and asked our audience to build their perfect Intranet.
Our Intranet building blocks:
- Activity (or ‘task based tools’)
- News and Events
The results were surprising. Whereas we might have thought that ‘social’ and ‘activity’ were what people would want to see on the new Intranet, the results showed that our audience wanted mostly ‘content’ (38.3%), then ‘social’ (19.7%), ‘collaboration’ (17.2%), ‘news & events’ (16%) and finally ‘activity’ (8.8%).
Some examples of the resulting Intranets built using legos:
I conducted a similar exercise with Intranet Managers from one of the JBoye groups. The results were different and their focus went into ensuring that their Intranet doesn’t fall apart and is well integrated.
Far from being a scientific exercise, the outcomes showed nevertheless that:
- ‘content’ always seems to be the base on which other parts are added
- ‘news’ is still the entry door
- ‘activity’ is an ‘enabler’
- ‘collaboration’ is intertwined with ‘social’
- and the ‘social’ dimension is often considered to be the ‘glue’ that holds it all together
It’s a fun exercise that will help you
- engage with you audience (sometimes in very funny and constructive way)
- get direct feedback
- better explain what constitutes an Intranet
- raise awareness about your future plans
I recently read this quote from a Toronto Customer of Intranet Connections (101 Intranet Ideas):
“The Intranet is not something that’s made out of stone, it’s made out of lego”
The building exercise we’ve conducted seems to confirm this!
Here is your challenge for this summer: can you build a perfect Intranet in 20 seconds? 🙂
See how my son was able to: