The recent overthrow of Ben Ali in Tunisia demonstrated the power of social networks. No doubts that Twitter, Facebook and their brothers and sisters had an impact on the Tunisian Revolution and on the recent movements in Northern Africa and the Middle East.
I agree with @oscarberg who said that “Social media (connecting people) is even more powerful than we could imagine. We now see it overthrow governments”.
This statement made me think whether we could imagine a similar impact inside organizations. Yammer and his brothers and sisters could suddenly become the channel through which changes happen inside organizations.
Could we imagine
- A bad decision from a CEO being abandonned because of the wave of reactions it would generate?
- An employee not being fired because of the support received from all parts of the company?
- Or even a line employee being promoted as a manager because of his influence in his company’s social network?
Did you hear of such a case? What are your thoughts?