Following the conference in Paris, I see a lot of value in setting up digital teams in companies.
Internet, Intranet, social media, video, photos,… all these digital assets are often part of different teams and business divisions.
A single digital team would build synergies.
- Technological: thanks to economies of scale if web content management systems can be harmonized
- Editorial: allowing subject to be treated at the right level, for the right audience and with the right medium
- Overall content coherence: digital teams would be at the heart of the company, knowing all what happens thanks to its business relationship hands
To be fully efficient and not biased towards a particular business division, I believe digital teams should be reporting directly to the Executive Committee and be located at the company’s headquarters.
Wondering what are your views?