Digital teams

Following the conference in Paris, I see a lot of value in setting up digital teams in companies.

Internet, Intranet, social media, video, photos,… all these digital assets are often part of different teams and business divisions.

A single digital team would build synergies.

  • Technological: thanks to economies of scale if web content management systems can be harmonized
  • Editorial: allowing subject to be treated at the right level, for the right audience and with the right medium
  • Overall content coherence: digital teams would be at the heart of the company, knowing all what happens thanks to its business relationship hands

To be fully efficient and not biased towards a particular business division, I believe digital teams should be reporting directly to the Executive Committee and be located at the company’s headquarters.

Wondering what are your views?

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About ernstdecsey

Passionate about the digital workplace (defined as the sum of collaboration, social media and the Intranet). The postings on this site are my own.
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