Digital teams

Following the conference in Paris, I see a lot of value in setting up digital teams in companies.

Internet, Intranet, social media, video, photos,… all these digital assets are often part of different teams and business divisions.

A single digital team would build synergies.

  • Technological: thanks to economies of scale if web content management systems can be harmonized
  • Editorial: allowing subject to be treated at the right level, for the right audience and with the right medium
  • Overall content coherence: digital teams would be at the heart of the company, knowing all what happens thanks to its business relationship hands

To be fully efficient and not biased towards a particular business division, I believe digital teams should be reporting directly to the Executive Committee and be located at the company’s headquarters.

Wondering what are your views?


About ernstdecsey

Passionate about the digital workplace (defined as the sum of collaboration, social media and the Intranet). The postings on this site are my own.
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